Content Desk

Content Dashboard

Research → plan → prompt → human review → publish.

Sites0

Ideas0

Ready to write0

Approved0

Rule

Don't publish because the calendar says so. Publish because the piece has a clear search/user need and enough evidence or original value to deserve a page.

Sites & Voice

Define the audience and voice once; reuse it in every brief.

Site / project

Website / domain

AudienceVoice / toneThings to avoid

GitHub repository

Content folder

Publishing branch

Monthly Content Planner

Aim for roughly three worthwhile pieces a week — not three pieces at any cost.

What goes here?

This is your real publishing queue. BlinkMetrics can help you spot opportunities, but an opportunity only belongs here once you decide it is worth making. Add the topic, target date and the useful angle you can bring to it.

Plain English: Impressions = how often Google showed a page in search. Clicks = visits from those search results. Average position = the rough average ranking; positions around 4–20 can be useful improvement candidates, but context matters. Existing page = improve a relevant page you already have instead of creating a duplicate. A BlinkMetrics opportunity is only a candidate — it becomes a Planner item when you decide it is worth doing.

Fetch from BlinkMetrics

Pull current Google Search Console opportunities into Content Desk, then choose which ones are actually worth making.

Website

Site

Target date

Working title / idea

Primary keyword/topic

Search intent

BlinkMetrics / research notesWhat makes this worth publishing?

SEO Brief

Turn each planned piece into a practical search brief before writing.

Plain English

This is the blueprint before writing. The primary keyword is the main search topic. Search intent is what the person actually wants. Meta title and description are the search-result wording. Headings organise the page, internal links point to useful pages on your own site, and the search gap is what current results have not answered well enough.

Planned content

Select planned content.

ChatGPT Draft

Copy one complete prompt into normal ChatGPT, then paste the finished response back here.

Free workflow

BlinkMetrics and Content Desk prepare the topic, voice and SEO context. Copy the prompt into your normal ChatGPT chat. Ask ChatGPT to return the exact CMS-DRAFT format below, then paste the whole response into the box. No Work task or paid AI API is required.

Planned content

Add a planned piece first.

Paste complete ChatGPT response

Human Quality Gate

AI output isn't finished content. Check it before marking anything approved.

Human check before publishing

Verify facts and links, make sure the page genuinely helps its intended reader, remove generic or invented material, and check that it still sounds like the site rather than an AI template. Approval here means you have actually checked it.

Content

Backup & Restore

Cloud-synced with a local browser safety copy.

Cloud + safety copy

Content Desk saves signed-in workspace data to Neon and keeps a local browser copy as a fallback. Export a JSON backup whenever you want an extra portable copy of your sites, plans, briefs and drafts.

Import backup